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OUR STORY

Born from one pet built for many

Sniff & Eat started as a personal solution for a real problem: Our beloved Apollo was diagnosed with a Chicken Allergy amongst other ingredients, which put him on a strict hypoallergenic diet, which he wouldn’t eat. 

 

Mealtime became stressful, bland, and nutritionally limited, and existing supplements either didn’t help or made things worse. We knew there had to be a better way.

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So, with the help of vets and pet nutritionists, we created a natural, scoopable topper that not only added real flavour but also delivered functional nutrition.

 

What began as a home experiment quickly became something bigger because we realised this wasn’t just our problem.

 

So many pet parents were dealing with picky eaters, sensitive stomachs, and pets on restrictive diets that lacked excitement and essential nutrients.

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Sniff & Eat is our answer, a simple, tasty, vet-informed solution that supports health and happiness in every bowl.

 

Made in Australia. Backed by science. Loved by pets.

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THE FOUNDER

Sniff & Eat was created by a pet parent, not a corporation, and it all started with Apollo, a dog who changed everything.

Apollo wasn’t just a picky eater, he had serious sensitivities. Allergic to chicken, prone to digestive issues, and stuck on a bland hypoallergenic diet, he was getting the nutrients he needed... but he hated every meal. And as his person, it broke my heart to see him lose interest in food and joy at dinnertime.

So I started experimenting, researching pet-safe ingredients, balancing nutrients, and hand-mixing real food-based toppers in my own kitchen.
 
With help from pet nutritionists and vet advisors, what began as a desperate attempt to get my dog to eat became something much bigger: a product that worked. Not just for Apollo, but for other pets too.

Today, Sniff & Eat is more than just a supplement, it’s a mission to make nutrition feel good again. Every pouch is made with care, tested with real pets, and created with the same love I had when I was just trying to help my best friend enjoy his food again.

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